Op-Ed: The Marketing Potential Of Boomers And Un-Money
Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved...
View ArticleInterview: How A Blockchain-Based Platform Aims To Turn The E-Commerce World...
In this interview, founder and CEO of Shopin, Eran Eyal, discusses how his company creates a universal shopper profile and cryptocurrency to improve the e-commerce and in-store experience, while...
View ArticleInterview: Making Crypto Selling And Investing An Everyday Affair For All
Cred's founder Brendon McQueen illuminates PSFK readers on how the accessible platform is bridging the gap between cryptocurrency exchanges and mass adoption, and how shopper education is at the root...
View ArticlePSFK Launches The Content & Commerce Debrief
The Content & Commerce Debrief showcases how brands can use content in ways that go far beyond building awareness, generating revenue in the process
View ArticleHow Brands Are Cultivating Loyalty Among Modern Consumers
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive...
View Article[New report] Content & Commerce Debrief
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s...
View ArticleHow Brands Are Helping Consumers Curate Individualized Experiences
From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and...
View ArticleHow Banks Are Using Data To Protect Consumers’ Privacy
From fingerprint and facial scanning to voice-activation log-in, banks are implementing several different personalized authentication tools to cultivate consumer trust in the institution and to ensure...
View Article[New report] Leveraging Data To Create Personalized Experiences
This research paper highlights innovative ways that companies are leveraging data and technology to create truly personalized experiences. In this digital age, a human touch is becoming increasingly...
View ArticleHow Brands Are Seamlessly Providing Shoppers With Easy-To-Access Information
Brands are leveraging augmented reality applications in order to allow consumers to easily access valuable product information and other details in the midst of shopping
View Article[New report] Improving The Employee Experience
This research paper highlights best-in-class examples of Employee Experience (EX) Design for companies focused on recruiting and retaining their workforce, across industries. In order to retain a...
View ArticleJo Malone Lets Customers Purchase Perfume Through Shoppable Videos
The interactive videos allow shoppers an engaging way to click to buy, driving sales for the beauty retailer while also providing it with key consumer purchase data
View ArticleNYC Visitors Can Learn About Color In Interactive Exhibit Inspired By The City
Color Factory's New York show offers visitors a visually saturated and immersive experience with a backstory about life in the Big Apple
View ArticleFashion Brand Collab Brings Viewers Shoppable Reality TV
In addition to styling the cast of reality show Love Island, Missguided created an in-the-moment shopping experience that lets fans purchase the looks they see on screen
View ArticleInside Eileen Fisher’s New ‘Experiential’ Store: Fighting Retail Disruption...
The Making Space store reflects the fashion brand’s socially conscious DNA serves as a testing ground, offering exclusive merchandise, design programs, community events and more
View Article[New report] PSFK San Francisco / Oakland Retail Guide 2018
As a major hub of technology, San Francisco is home to many exciting innovations in multiple categories, and retail is no exception. Neighboring Oakland is enjoying a resurgence and an influx of...
View ArticleHow Brands Are Focusing On Live-Stream Content To Generate Excitement And...
From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as...
View ArticleWhat The Success Of Estée Lauder’s Airport Stores Says About...
While retailers were once fearful of diluting their brand equity with airport stores, now big terminal renovations and the lure of captive, affluent shoppers has brands incorporating travel retail into...
View ArticleHow Brands Are Improving Employee Efficiency By Enabling Hybrid Workstreams
Equipping employees with advanced tools, businesses are enabling workers to complete their tasks more efficiently and safely, improving the employee experience while raising workplace productivity
View Article[New report] Leveraging AI To Remix The Music Experience
Artificial intelligence has had a major impact on the music industry, democratizing the process of creating musical art and infinitely expanding the capabilities for a collaborative, connected and...
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