Game Helps Players Spot And Prevent The Spread Of Fake News
The aim is for players to build a fake news empire, which researchers hope will expose propaganda tactics
View Article3 Pillars Of The Optimized Travel Experience
The next-generation travel experience is highly curated, seamless and puts personalization power in the hands of the consumer
View ArticleAdjusting To The Convenience Needs Of Banking Clients
A scenario from PSFK’s Digital Banking Playbook, a collaboration with Microsoft, explores how digital access points enhance the customer experience
View ArticleInterview: Inside Marriott’s Hotel Innovation Strategy
Toni Stoeckl, Marriott Global Brand Leader & VP, talks to PSFK about the biggest trends in travel and approaching hotel innovation brand by brand
View Article6 Innovation Strategies For Retail Banking
PSFK’s Digital Banking Playbook with Microsoft defines strategies for retail banks to become more efficient, trustworthy and effective
View ArticleOp-Ed: Focusing Trends For Bigger Ideas
Macro trends are so broad that they are difficult to action against, but specific angles can truly differentiate a business, says PSFK founder Piers Fawkes
View ArticleInterview: Why Chatbots Continue To Fail Us
Digital anthropologist Amber Case explains why conversational AI still has a long way to go before it meets our expectations
View ArticleEnsuring Client Satisfaction With 9 Quick-Win Banking Initiatives
PSFK’s Digital Banking Playbook, a collaboration with Microsoft, presents strategies banks can implement to keep customers satisfied and secure
View ArticleAnnouncing The CXI 2018 Initial Speaker Lineup
Get your tickets today and join us on May 18th in New York City for our flagship conference
View ArticleInterview: The Trends Turning Airports Into Amenities Hubs
Ty Manegold, co-founder of airport gym brand ROAM Fitness, weighs in on the travel trends pushing airports and airlines to distinguish themselves
View ArticleOp-Ed: Brands That Score On Social With Gen Z Will Win Wall Street, Too
Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers
View ArticleInterview: How Chat Augments The Healthcare Experience
HealthJoy founder Justin Holland talks to PSFK about using chat interfaces to make healthcare a more human experience
View ArticleIncorporating Cloud-Based Solutions For Investment Banking
In our Digital Banking Playbook with Microsoft, PSFK examines how banks are improving efficiency and risk management with cloud technology
View Article6 Ways Brands Are Celebrating International Women’s Day
From a new line of Barbie dolls to a Frida Kahlo exhibition, organizations the world over are finding creative ways to engage consumers in recognizing women
View ArticleInterview: Disrupting Sustainability For Good
Wanda Weller, former director of design at Patagonia, founded a sustainable home goods company to push for transparency in organic labeling
View Article10 Inspiring Female Pioneers From PSFK’s PurpleList
To celebrate International Women's Day 2018, we are highlighting some of the dynamic female pioneers PSFK has worked with over the years
View ArticleInterview: Gathering Advertising Insights On City Streets
Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world
View ArticleTop 5 Brand Activations To Look Out For At SXSW
PSFK highlights our favorite brand activations that we've seen so far, to help SXSW 2018 attendees sort through the noise
View ArticleInterview: When Chat Works Best As Brand Interface
Betaworks VC Peter Rojas shares his perspective on where and why chat has found success as a medium for brands to interact with consumers
View ArticleRetail Column: Why Retailers Should Never Forget Common Sense Principles
Retail columnist Winston Wright discusses the power of common sense principles in brick-and-mortar success
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